Here's a small selection of the copywriting assignments I've completed for a wide variety of clients. It demonstrates the broad range of subjects, topics, themes, and products I can cover: each one thoroughly researched, edited, proof-read, keyword and anchor text incorporated, cited (where required) and checked for plagiarism before submission.
To get an idea of how I change my writing style to suit anyone's brand or tone of voice, just click on any of the links below. It's good not only for my SEO* but also yours!
* For more advice why links help SEO please contact me
Seller profile page for a client newly listed on Amazon UK. The brief was to tell a personal story about how the seller started her business and how she came to develop the product. It is a sensitive subject which needed handling with care. The client was delighted with the result.
This is one of a series of content briefs from the client previous projects include social media posts, product labels and her original business plan.
The client was relaunching his website on a new platform and needed new content to (a) better reflect brand positioning and (b) better appeal to the target market. This was a month-long project involving several people for me to liaise with (web developers, etc). I did a complete re-write of old copy plus created a lot of new content, including blogs and case studies.
Re-written and refreshed website content for an IT Trainer including embedded SEO elements
New landing page for an existing website creating an offer with strong CTA
Marketing advice to business owners: "5 No-Cost or Low-Cost "Evergreen" Ways to Get Your Business In Front of Your Customers. This article was also re-purposed as a blog and email
Brand new copy for a website for a chartered surveyor, in collaboration with the web designer
A blog for a professional photographer about corporate headshots and why you may need one
Blog post for an image and colour consultant with a twist on a Valentine’s Day theme
Blog post for Green City Times examining the steps Oslo is taking to tackle climate change
Blog post for a locksmith website on the pros and cons of smart locks
Blog post for a bikeblanket.com on the annual Giro d’Italia cycling race
Blog post for an interior design website on the benefits of recycling
Article for DIY website on preparing interior surfaces for painting