Local SEO and Google Business profile

Putting your business on the map

Making your business more visible in local searches

What is “Local SEO”?

Local SEO is a search engine optimisation (SEO) strategy that helps your business be more visible in local search results on Google. A local search is where someone adds a phrase such as “near me” or “in [town]” in an online search to indicate that they’re looking for a business in a specific location. For example, “Coffee shops near me” or “MOT services in Watford”.

Then, when Google displays the search results, usually the first set of organic (or unpaid) results will include a map, for example (using the search term “coffee shops near me”):

Google 3 Pack showing map and top 3 GMB listings for "coffee shops near me"

This is what’s called the “Google 3-Pack” and for local businesses, being in the map section at the top of Google can transform the number of calls you’ll receive. In fact, statistics show that 60% of all calls go to organisations listed in the Google 3-Pack.

To get your business on the map (literally) you need to be using and optimising your Google Business Profile.

Google Business Profile is a FREE service from Google and available to every business owner

sign in shop window saying Local

Your Google Business Profile (GBP) gives you a presence on Google search and maps, even providing directions straight to your door! It provides your potential customers with a summary of your business such as your contact phone number, opening hours and product photos, and allows you to add special offers, events and short articles. A Google Business profile also allows people to share their reviews of your business (see the star ratings in the image above) and you can respond publicly to those reviews.

With the right approach and ongoing management even small companies can outperform larger corporations in local search. But to reach one of these key positions and attract the most clickthrough from Google, it’s important to have an optimised local marketing campaign and a clear GBP strategy.

This is where we can help.

Google Business Profile Management

CBL Copywriting & SEO are a registered Google Business Profile agency and can manage your GBP listing on your behalf. We can either apply to register a GBP listing in your name, or you can add us as a User instead.

Our GBP service is split into two phases:

Mobile phone with local butchers business details displayed on Google map

Phase 1: Optimised Google Business Profile Setup – £120

  • Apply for new listing on your behalf and validate listing (if required)
  • Add your business profile details including a banner image
  • Add up to 10 key photos (logo, owner photos, products etc.)
  • Add up to 5 initial products
  • Add up to 10 initial photos
  • Add up to 3 initial posts optimised for your business

Phase 2: Ongoing GBP  Management – £60 per month

  • 4 x optimised posts/articles per month approx. 100 words with photos
  • 4 x new photos per month – client original or via Canva
  • Monthly report on insights
  • Flag reviews, messages & prompt response
  • Add new products (up to 3 per month), offers (up to 3 per month), or events (up to 3 per month)
  • Keep business profile info up to date

Other Services

For more information about our Local SEO services please contact us or arrange a free 30-minute initial consultation.

If you’re not sure of your keywords or it’s been a while since you last researched them, our Keyword Research packages will help. Starting at £195 we will provide you with a comprehensive shortlist of keywords recommendations for your target market which you can use not only with your GMB listing but also your other online marketing channels.

We have a comprehensive range of professional copywriting and SEO services developed especially for small businesses. This includes SEO Audits, our SEO Starter Pack and SEO Maintenance Plan, SEO Training options as well as our first-rate copywriting for all your marketing and sales channels.

How can we help you? 

Don’t hesitate to contact us if you’re in need of our copywriting or SEO expertise, or would simply like to chat.