Why Are Meta Tags So Important for SEO?

Why Are Meta Tags So Important for SEO?

What are “meta tags”? Meta tags are the words and phrases you see in a list of search engine results that provide a preview of what’s on a web page. They are not visible to readers of your website page itself, but they are displayed in the lines of text that show...
So What Does a Copywriter Do Anyway?

So What Does a Copywriter Do Anyway?

It’s a question I get asked a lot. The conversation usually goes something like this:- You: So what do you do?Me: I’m a copywriterYou: Oh, okTwenty minutes later…You: I’m sorry, what does that actually mean? What is a copywriter exactly? Copywriting is a big topic,...
It’s official: The World Loves Social Media

It’s official: The World Loves Social Media

I found this article by Smart Insight’s Robert Allen and decided it was too good not to share. It includes some mind-boggling statistics showing the average amount of activity on Facebook, WhatsApp, Instagram, YouTube and Twitter plus Email, Google and...