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Filtering by Tag: digital marketing

How To Brief A Copywriter To Get The Best Results

Helen Say

If you want something done right, you need to give directions. And the key to getting the most out of your copywriter is to provide a brief.

Does an actor learn his lines without a script? Does a student learn without instructions from a teacher? Did you learn to drive without an instructor? If you want something done right, you need to give directions. And the key to getting the most out of your copywriter is to provide a descriptive and insightful brief.

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On Page SEO: The Four Key Things You Can Do Today

Helen Say

How anyone can optimise their website using four key basic, simple on-page SEO tactics.

For most small business owners, SEO is now and will remain a mystery so long as search engines like Google continue to evolve (aka move the goalposts). Smart small business owners are aware of SEO, aware that it affects their search engine rankings, and that it’s something they need to think about, but have no real idea where to start. And who can blame them? It’s tough enough making the thousand-and-one day to day decisions that impact their business, let alone worrying about such a nebulous concept as SEO.

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Why Small Businesses Should Be On Social Media

Helen Say

Every business owner knows instinctively that they should be using social media but few have the time or resources to fully explore its potential.

Managing your social media presence needn’t be a big task that distracts you from the day to day of running your business. Call me now and I’ll show you how in just half an hour a day you too can win at social media.

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