Anyone can write, right? I’ll bet you’ve been doing it since you were about 5 years old. No-one needs to teach you how any more, do they? So when you’re composing that email, writing that blog or social media post, or planning that new landing page for your website, writing the actual words is like falling off a log isn’t it? Not something you need to expend too many brain cells on.
Copywriting should be concise, easy to read, digest and acted upon. Here's how to us active voice in your marketing copy to increase reader engagement…
If you want something done right, you need to give directions. And the key to getting the most out of your copywriter is to provide a brief.
Does an actor learn his lines without a script? Does a student learn without instructions from a teacher? Did you learn to drive without an instructor? If you want something done right, you need to give directions. And the key to getting the most out of your copywriter is to provide a descriptive and insightful brief.
Deciding to go freelance is a big transition, especially coming from an established corporate background. Here's what I've learned since taking the plunge.
The 16 surprising lessons I've learned since re-branding myself as a freelance SEO copywriter. It's everything I hoped, and at the same time nothing like I expected.
Friday 18th May 2018 is National Work From Home Day. As freelancers we may not be office bound but we're still working hard. Probably harder than you think.
Friday 18th May 2018 is National Work from Home Day. Research by global recruitment company, Randstad published in 2016 shows that 62% of UK employees said the…
This is what a copywriter is and what a copywriter does. Writing is just one part of the job. There's a lot to it that you may not realise or appreciate.
It’s a question I get asked a lot. The conversation usually goes something like this:- You: So what do you do? Me: I’m a copywriter You: Oh, ok Twenty minutes later You: Sorry, what does a copywriter do exactly?
I’m a self-confessed lifelong learner. Still studying, going to conferences and seminars, taking every opportunity to expand my knowledge. I have an addiction. I can’t stop learning. I own my own business, I’m a freelance copywriter and I’m in total control of my time. So why this compulsion to…