by Helen Say | Feb 1, 2021 | Google, Marketing, SEO, Websites
Do you need to spend time and energy turning all your Yoast lights green? WordPress is ubiquitous as a website platform. It’s what we use for our own website and so do many of our clients and web design partners. The main reason for this is that it’s an “open...
by Helen Say | Nov 4, 2020 | Google, Marketing, SEO
The 10 essentials for making sure Google will find your website in 2021 and beyond The changes planned for 2021 to the Google search algorithm will place more emphasis on user experience (UX) and quality content than ever before. Normally when Google announces...
by Helen Say | Mar 30, 2020 | Copywriting, Marketing
Top tips to help you stop staring at your keyboard in despair and start writing You know that feeling. There’s a blog that needs writing, or a newsletter, or email update, or article, or new website page. You’re staring at a blank screen and your brain is likewise...
by Helen Say | Jan 29, 2019 | Copywriting, Featured, Marketing
(Or how to avoid being eaten by zombies!) Photo by Brooke Lark on Unsplash Anyone can write, right? I’ll bet you’ve been doing it since you were about 5 years old. No-one needs to teach you how any more, do they? So when you’re composing that email, writing that blog...
by Helen Say | Apr 8, 2018 | Copywriting, Marketing
It’s a question I get asked a lot. The conversation usually goes something like this:- You: So what do you do?Me: I’m a copywriterYou: Oh, okTwenty minutes later…You: I’m sorry, what does that actually mean? What is a copywriter exactly? Copywriting is a big topic,...
