Anyone can write, right? I’ll bet you’ve been doing it since you were about 5 years old. No-one needs to teach you how any more, do they? So when you’re composing that email, writing that blog or social media post, or planning that new landing page for your website, writing the actual words is like falling off a log isn’t it? Not something you need to expend too many brain cells on.
Copywriting should be concise, easy to read, digest and acted upon. Here's how to us active voice in your marketing copy to increase reader engagement…
This is what a copywriter is and what a copywriter does. Writing is just one part of the job. There's a lot to it that you may not realise or appreciate.
It’s a question I get asked a lot. The conversation usually goes something like this:- You: So what do you do? Me: I’m a copywriter You: Oh, ok Twenty minutes later You: Sorry, what does a copywriter do exactly?
Keeping ahead in the SEO game needn't be hard, so long as you make time to regularly update your online content. Here are 5 more pitfalls to avoid.
Last week we explored the first four reasons why your website might not be featuring in search engine results (yet) and some hints and tips for fixing it. I’m happy to share Reasons 5 to 9 with you now.
Everyone’s at it these days. Writing, I mean. Most business people spend large chunks of their day doing it, from emails to reports to presentations.
Good, revenue-generating marketing copy doesn't happen by accident, It takes time, energy, focus and expertise. Not everyone can craft clever marketing messages…
Most small businesses don’t have the budget to recruit someone to produce and publish bespoke content, or to even hire an agency to do so. In this article I explain how outsourcing content creation can bring unexpected benefits.
You need to be constantly reviewing and renewing your website content to improve your SEO page rankings. Outsourcing content creation can not only save you time…
Love it or hate it you can’t ignore the social media roller coaster that is Twitter, if only because the current Leader of the Free World seems to rely on it al…