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Filtering by Tag: content marketing

Why Small Businesses Should Outsource Their Content Marketing Creation

Helen Say

Most small businesses don’t have the budget to recruit someone to produce and publish bespoke content, or to even hire an agency to do so. In this article I explain how outsourcing content creation can bring unexpected benefits.

You need to be constantly reviewing and renewing your website content to improve your SEO page rankings. Outsourcing content creation can not only save you time…

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On Page SEO: The Four Key Things You Can Do Today

Helen Say

How anyone can optimise their website using four key basic, simple on-page SEO tactics.

For most small business owners, SEO is now and will remain a mystery so long as search engines like Google continue to evolve (aka move the goalposts). Smart small business owners are aware of SEO, aware that it affects their search engine rankings, and that it’s something they need to think about, but have no real idea where to start. And who can blame them? It’s tough enough making the thousand-and-one day to day decisions that impact their business, let alone worrying about such a nebulous concept as SEO.

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What is SEO Content and Why Does It Matter?

Helen Say

It’s easy to get confused by what “qualifies” as SEO content so here’s a quick guide that covers the basics and the minimum you need for Google to sit up and take notice. I’ve already blogged about the importance of content marketing in helping your website get found by Google. But do you know what “SEO Content” is? In basic mar…

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