by Helen Say | Jun 25, 2021 | Copywriting, SEO
Copy that persuades, content Google can find There’s SEO. And there’s copywriting. Both are powerful marketing tools in their own right but when you put them together then the sky’s the limit for your business visibility. So how do the two successfully combine? What...
by Helen Say | Dec 14, 2020 | Copywriting
Get Your Festive Trivia Groove on with 20 challenging questions! One of the greatest joys of being a copywriter is the opportunity to research new topics. The sheer variety of clients I come into contact with and subjects I’m asked to write about means I get to dig...
by Helen Say | Sep 2, 2020 | Copywriting, Google, Marketing, SEO, Websites
Plus tips for overcoming blog shyness In this blog we explain: Why longer blogs help your customersHow to write blogs that attract more readersThat what people say they do is different to what they actually do What’s the ideal blog length? We promote regular blogging...
by Helen Say | May 29, 2020 | Copywriting, Google, Marketing, SEO, Websites
And why do headlines matter so much anyway? When was the last time you searched for something on Google? What made you click on a particular result and take a closer look at the web page? It was the headline. And when composing a blog or online article you should...
by Helen Say | May 4, 2020 | Copywriting, Google, Marketing
Your next blogging idea is at your fingertips! The importance of publishing regular blogs to support your business is nothing new but it cannot be overstated. Search engines like Google are on a constant lookout for new information. If you publish fresh new content on...
by Helen Say | Apr 27, 2020 | Copywriting, Marketing
A 5-Step Writer’s Productivity Guide (that’s not JUST for writers) Even the most diligent and dynamic writers can get stuck. Whether you write for a living or just need to craft the occasional blog or newsletter, sometimes it can be difficult to get going. At other...
