Plus tips for overcoming blog shyness In this blog we explain: Why longer blogs help your customersHow to write blogs that attract more readersThat what people say they do is different to what they actually do What’s the ideal blog length? We promote regular blogging...
And why do headlines matter so much anyway? When was the last time you searched for something on Google? What made you click on a particular result and take a closer look at the web page? It was the headline. And when composing a blog or online article you should...
Your next blogging idea is at your fingertips! The importance of publishing regular blogs to support your business is nothing new but it cannot be overstated. Search engines like Google are on a constant lookout for new information. If you publish fresh new content on...
A 5-Step Writer’s Productivity Guide (that’s not JUST for writers) Even the most diligent and dynamic writers can get stuck. Whether you write for a living or just need to craft the occasional blog or newsletter, sometimes it can be difficult to get going. At other...
Top tips to help you stop staring at your keyboard in despair and start writing You know that feeling. There’s a blog that needs writing, or a newsletter, or email update, or article, or new website page. You’re staring at a blank screen and your brain is likewise...
Getting our Festive Trivia Groove on! One of the greatest joys of being a copywriter is the opportunity to research new topics. The sheer variety of clients I come into contact with and subjects I’m asked to write about means I get to dig into markets, products,...
