by Helen Say | May 29, 2020 | Copywriting, Google, Marketing, SEO, Websites
And why do headlines matter so much anyway? When was the last time you searched for something on Google? What made you click on a particular result and take a closer look at the web page? It was the headline. And when composing a blog or online article you should...
by Helen Say | May 4, 2020 | Copywriting, Google, Marketing
Your next blogging idea is at your fingertips! The importance of publishing regular blogs to support your business is nothing new but it cannot be overstated. Search engines like Google are on a constant lookout for new information. If you publish fresh new content on...
by Helen Say | Apr 27, 2020 | Copywriting, Marketing
A 5-Step Writer’s Productivity Guide (that’s not JUST for writers) Even the most diligent and dynamic writers can get stuck. Whether you write for a living or just need to craft the occasional blog or newsletter, sometimes it can be difficult to get going. At other...
by Helen Say | Mar 30, 2020 | Copywriting, Marketing
Top tips to help you stop staring at your keyboard in despair and start writing You know that feeling. There’s a blog that needs writing, or a newsletter, or email update, or article, or new website page. You’re staring at a blank screen and your brain is likewise...
by Helen Say | Mar 13, 2020 | Featured, Google, Marketing, SEO
And why image tags are essential for SEO in 2020 “A picture paints a thousand words.” How many times have you heard that in your lifetime? It may be an old worn-out English adage but when it comes to websites and SEO, as maxims go its pure gold. You should write it on...
