Has SEO had its day?

Google’s May 2020 Core Update is just one of many major updates to the algorithm rolled out over the years, constantly moving the goalposts for all the webmasters out there. You could be forgiven for throwing in the towel and giving up on any hope of your website ever being seen in search results again.

Especially when you read statistics like these:

  • In November 2019 there were over 250 billion websites on Google and that number is still increasing every day!
  • A quarter of a billion new users came online for the first time in 2017
  • Again back in 2017, of the trillions of searches every year, a staggering 15% of those queries had never been seen by Google before

So how on earth can you hope to get your website found on Google?

Surely there’s no way a small business can get its website onto the first page either with or without a team of experts, a huge marketing budget and all the time in the world at its disposal?

Yes, there is and here’s how we did it.

Screenshot of Google Search Results Page with CBL Blog ranked on top

Take a look at this short video below and see how we succeeded in getting one of our blogs about the importance of image tagging to the coveted position 1 out of 90,900,000 results on Google. That’s ahead of other websites with superior domain authority to ours such as Search Engine Journal, Neil Patel, Yoast, Ahrefs, Moz, support.google and Backlinko.

The important thing to remember here is that we don’t use “Black Hat” techniques (never a good idea). Just basic SEO principles coupled with relevant content of the highest quality and attention to detail.

Now we’re not getting too carried away here: average monthly searches in the UK for SEO related keywords are notoriously low and we have deliberately chosen a long tail keyword for our blog title.

The point remains that Google Search can be a great leveller of playing fields, providing fantastic opportunities for businesses of any size and any budget to reach their target audience.

I’d love to hear your comments and any ideas you’ve used that have made a difference to your rankings.

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