The article also includes a real-time ticker that makes me wonder if people ever actually talk to each other in real life, but then I remember how much I rely on social media to spread the word about my business, and I quietly step away from my soapbox.
The key messages I take from this article are:-
1. Corporate advertising departments are fighting a losing battle against a growing section of the population who would rather rely on their networks to find products and services. When was the last time to looked up a local trader without also looking for reviews for that trader?
2. You need really great content and messages to achieve any kind of cut-through with this crowd.
3. That content needs to be of fantastic quality, written by a professional copywriter, and fully optimised with your keywords and links.
Take heart, it can be done. If you're struggling to get any kind of breakthrough with your online content and would rather outsource the SEO and copywriting to an expert, give me a call.