Facebook seems to go from strength to strength as this recent article from zephoria.com shows. The facts & figures are a little mind-boggling but it's safe to say that while Facebook currently presents a huge marketing opportunity (and looks set to do so for many years to come) it's also very difficult to stand out from the crowd. This is especially true since Facebook Marketing is also rapidly gaining momentum, if a cursory glance at my own Facebook timeline is anything to go by.
I've taken some of the key stats from the article and distilled them into this infographic (which can also be seen in all its online published glory here):-
As a small business owner it's still possible to leverage the massive reach of Facebook (or any other social media platform for that matter) for free just by following a few simple tips and tricks. All it takes is a willingness to dedicate time to the task and be consistent (and a little creative) in your approach. Give me a call today and I will show you how.