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It's the little things that make the difference


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It's the little things that make the difference

Helen Say

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Having been present at some of his digital marketing workshops over the years I'm a huge fan of everything that Dave Chaffey is and does. His company Smart Insights is a huge resource and it's often my "go to" website when I need help, advice and information and all things digital related. 

Here's a classic example of the type of fascinating insight they unearth and freely share. Check out this article on how neuroscience can help you make your website work that little bit harder to nudge your customers towards a sale. 

To summarise:

1. What makes people take notice (the answer's not that obvious!)

2. The power of images

3. The environmental clues that influence decision making and the ultimate outcome of a visit to your site