Anyone can write, right? I’ll bet you’ve been doing it since you were about 5 years old. No-one needs to teach you how any more, do they? So when you’re composing that email, writing that blog or social media post, or planning that new landing page for your website, writing the actual words is like falling off a log isn’t it? Not something you need to expend too many brain cells on.
Copywriting should be concise, easy to read, digest and acted upon. Here's how to us active voice in your marketing copy to increase reader engagement…
Google Partners are experts only in Pay Per Click and not in SEO. Google do not certify for SEO. Read my blog to find out the difference.
Some years ago Google introduced Partner badges for individuals and organisations who demonstrate a high level of knowledge and expertise with Google Ads.
Yes you still need meta tags. No Google won't always use them. But you should always write your own for SEO reasons.
What are “meta tags”? Meta tags are the words and phrases you see in a list of search engine results that provide a preview of what’s on a web page.
If you want something done right, you need to give directions. And the key to getting the most out of your copywriter is to provide a brief.
Does an actor learn his lines without a script? Does a student learn without instructions from a teacher? Did you learn to drive without an instructor? If you want something done right, you need to give directions. And the key to getting the most out of your copywriter is to provide a descriptive and insightful brief.
Deciding to go freelance is a big transition, especially coming from an established corporate background. Here's what I've learned since taking the plunge.
The 16 surprising lessons I've learned since re-branding myself as a freelance SEO copywriter. It's everything I hoped, and at the same time nothing like I expected.
Finding great ideas for your business blog needn't be hard. The answer is right at your fingertips and in a place you visit every day.
"But I don't know what to blog about!" A phrase I hear from my SEO clients often. Blogging is a great way to add new content to your website and drive traffic…
Having a Google My Business listing is only the first step to local SEO. You also need to optimise the content just as you would for your website.
Do you know what 80% of people do before they go shopping? They Google. And if they’re about to head out the door to look for a local supplier or retailer, they Google.
SEO trick: You can greatly enhance your visibility in local Google searches using just one free, simple tool.
Do you have 30 minutes to spare to vastly improve your website’s visibility in search engines? Think again about local SEO. Because you could be missing out on the one simple trick that gets your business noticed by search engines.